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Parsons Peebles, to Rebrand and Bring its Companies Parsons Peebles Generation, Anstee & Ware and Taylor & Goodman Under One Identity

From the 10th October 2016, Parsons Peebles will bring companies, Parsons Peebles Generation, Anstee & Ware and Taylor & Goodman, under a new brand identity. Throughout a 90-day brand integration the businesses will start to present the new brand on various materials including sales collateral, documentation, clothing and signage. 

Following the acquisitions of Anstee & Ware in October 2015 and Taylor and Goodman in March 2016, the companies have continued to trade under their original brand names.  The latest decisions by Parsons Peebles to combine all brands into one Parsons Peebles is yet another step forward for the business becoming the number one electromechanical solutions provider for energy and industrial markets. The company brings together over 115 years of legacy brands including Bruce Peebles, NEI Peebles, Peebles Electric Machines, Parsons Peebles Generation, Anstee & Ware, Taylor & Goodman, AW Sterne and IPD.

 The legal entities of the businesses will remain the same documents such as framework agreements, invoicing and purchase orders will continue to present the existing legal names of A W Holding Company Limited, Anstee & Ware Limited, Taylor & Goodman Limited and Parsons Peebles Generation Ltd. 

 “As we continue to grow the Parsons Peebles business into of the top electromechanical solutions providers, bringing our businesses under one brand identity is clearly the next logical step.  The new Parsons Peebles brand identity takes on a more modern visual and represents the dynamic and adaptable nature of our business,” said Frank Barrett, Chief Executive Officer of Parsons Peebles.




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